Hi there! My name is [ˈmoranaˈlukatʃ]. I'm a postdoctoral research and teaching fellow in sociolinguistics at the University of Rostock and a guest researcher at Leiden University. My research focuses on linguistic prescriptivism and discursive practices of online communities.

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Grassroots prescriptivism

I conducted my doctoral research at Leiden University on bottom-up prescriptive efforts (i.e. grassroots prescriptivism) in the English language within the research project Bridging the Unbridgeable: Linguists, Prescriptivists and the General Public. In 2018, my thesis was published within the LOT (Landelijke Onderzoekschool Taalwetenschap - the Netherlands National Graduate School of Linguistics) publication series. 

Germany's Recognition of Croatia and Slovenia: Portrayal of the events in the British and the US press

Germany’s controversial recognition of Slovenia and Croatia in 1991 is still considered to be one of the likely triggers of the armed conflict in Bosnia and Herzegovina. In my MA thesis, I analysed the representation of these events in 300 broadsheet newspaper articles published in the US and the UK at the time. My corpus-based analysis, embedded within the theoretical frameworks of Critical Discourse Analysis and Critical Metaphor Analysis, clarifies the media representations of the new political role Germany asserted in international foreign policy post-unification.


I spent most of my life in Osijek, Croatia, where I was born, raised, and obtained my first degree in English and Philosophy. I then moved to the South of Austria where I completed the Joint Master's program in English and American Studies at the University of Graz. I also worked in 2011–12 as a lecturer at the Linguistics Department in Zadar. I spent eight years (2012–2020) in the Netherlands at the Leiden University Centre for Linguistics, where I completed my PhD thesis in November 2018 entitled "Grassroots Prescriptivism" and worked as a lecturer. Before joining Rostock University in 2022, I spent three semesters at the University of Greifswald. My CV (2022) is available here, and in German here.


My projects 


Grassroots prescriptivism

My doctoral thesis Grassroots prescriptivism was a sociolinguistic study of grassroots prescriptivism, bottom-up efforts of  lay people to promote the standard language ideology. I used corpus-based methods as well as attitudinal surveys to investigate metalinguistic commentary expressed on traditional (letters to newspaper editors and radio phone-ins) and new media platforms (forum and blog discussions). My study was part of a larger research endeavour, namely, a sociolinguistic project at Leiden University entitled Bridging the Unbridgeable: Linguists, Prescriptivists and the General Public funded by the Dutch Research Council (NWO) that sought to close the gap between the three main players in the field of prescriptivism: the linguists themselves, the prescriptivists (as writers of usage guides) and those who depend upon such manuals. The project was led by Professor Ingrid Tieken-Boon van Ostade.


Between 2012-2016 I regularly published posts on the project's blog. 

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Copy editors and proof-readers


Sociolinguistics Series

Between 2016 and 2021, I was involved in the organisation of the Sociolinguistics Talk Series at Leiden University which offers a platform for sociolinguists in the Low Countries and beyond to present their research.

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The Routledge Handbook of Prescriptivism

I am one of the co-editors of the Routledge Handbook of Prescriptivism, a new volume in the Routledge series of handbooks on linguistic topics. The aim of the project is to provide a map of the current status of the field, adding to it the uncharted territory of prescriptivism and thus mark its two-decade transformation into a serious field of study within linguistics. Both the value and the method of studying prescriptivism have been challenged in the past, and this handbook is the first large-scale attempt to make a robust step towards demonstrating both. We attempt a broad coverage in terms of theoretical and methodological approaches, institutional contexts in which prescriptive efforts can be both observed and studied, as well as geographical and historical breadth.

The Routledge Handbook of Prescriptivism is jointly edited by prof. Joan Beal, dr. Morana Lukač, and dr. Robin Straaijer, with prof. Carol Percy and prof. Ingrid Tieken-Boon van Ostade on the editorial board in an advisory capacity.



August-Bebel.-Straße 28 (Room 8013)
18055 Rostock

+49 381 498 2587

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Since 2020, I have been researching the practices of copy editors and proof-readers through a sociolinguistic study conducted together with Adrian Stenton (Leiden). We are interested in how linguistic norms are understood and implemented among gatekeepers in the complex World Englishes context.